How to Create Engaging Content Like Justin Welsh on Twitter

Justin Welsh, known as @thejustinwelsh on Twitter, has built a strong following by sharing his journey as a solopreneur. His tweets often go viral, and many people want to know his secret.

This post breaks down the key elements of Justin's Twitter content strategy, so you can learn how to create engaging content too. We'll look at the themes he covers, the way he formats his posts, and the language he uses to connect with his audience.

What Justin Welsh Talks About

Justin's tweets focus on a few main ideas.

He often talks about business and entrepreneurship, especially for people who work for themselves. He also shares about personal growth, finding a good work-life balance, and reaching financial independence. You'll see him discuss time management, being productive, and taking care of your mental health. Finally, he touches on making career changes and becoming independent.

How Justin Welsh Structures His Tweets

Justin doesn't just share random thoughts. He uses specific formats that work well on Twitter.

His short, powerful statements grab attention. He often starts threads with a clear promise of value. Updates about his business, especially when he shares revenue numbers, tend to go viral. Posts with specific numbers and data get saved a lot. And simple, practical advice is often shared by others.

His tweets often use lists or numbered steps. He also shares "how to" guides and personal stories. He gives direct, actionable advice. Many of his threads follow a pattern: promise something, give a preview, and then deliver the main point.

The Words and Tone Justin Welsh Uses

Justin uses certain words and phrases a lot.You'll often see "one-person business," "simple," and "exactly." He also talks about time ("daily," "yearly") and money ("revenue," "margin"). He uses action words like "build," "start," and "create."

His tone is positive but realistic. He tries to empower and encourage his audience. He often goes against the idea of working for a big company. His posts feel personal and real, like he's talking directly to you. He also shows that he values family, time, and freedom.

Justin's tweets often tell a story. He shares his own successes, compares his past to his present, and uses unexpected twists to grab attention. He creates curiosity and shares relatable situations. He always makes it clear what you'll get out of reading his posts.

What Makes Justin Welsh's Tweets Popular

The most popular tweets from Justin often share his personal success stories. He also shares opinions that go against the norm. He makes simple but deep observations and gives practical business advice. He also shares his thoughts on life. These posts often have clear results, like numbers or outcomes.

His business journey threads get saved a lot. His lifestyle posts get many likes. When he shares something controversial, it gets a lot of replies. Practical advice gets retweeted often, and posts that break down tools or systems get saved.

His most shared content has a few things in common. It often shares messages that are both inspiring and achievable. He shows clear financial results. He gives step-by-step guides. He shares ideas that go against common thinking. His posts connect with people's emotions and offer real value.

Key Takeaways From Justin Welsh's Strategy

Here are some key things you can learn from Justin Welsh's Twitter strategy:

• Be consistent: Use your own unique voice.
• Balance: Share both inspiring and practical content.
• Focus on value: Give advice that people can actually use.
• Be real: Share your personal journey.
• Position yourself: Show that you are a successful solopreneur.
• Share results: Regularly share your numbers and outcomes.
• Prioritize freedom: Show that you value lifestyle over just making money.
• Use hooks: Grab attention and make people want to engage.

By understanding these elements, you can create more engaging content on Twitter, just like Justin Welsh.

If you want to learn more, read the separate analysis of Welsh's social media content here:

• Twitter: https://writastic.com/analyses/x/thejustinwelsh
• LinkedIn: https://writastic.com/analyses/linkedin/justinwelsh

To help you better utilize Welsh's content strategy to optimize your own content, we've created the AI tool Writastic, which is proficient in Welsh's writing techniques and can easily make your content more engaging.

Sign up and try it out for free!